I-TOUR engages broad platform of public, private, civil, academia and media stakeholders in tackling the problem of non-existing cross border sustainable and competitive tourism product. Cross border regions Pelagonija, Florina and Thessaloniki poses abundance of natural, anthropological and cultural assets that remain relatively unknown to domestic and foreign potential tourists. Overall objective of the project is to contribute to improve the overall development of the cross-border regions Pelagonija, Florina and Thessaloniki by enhanced and sustainable utilization of their tourism potentials. I-TOUR for the first time will map all tourism potentials, develop, evaluate, improve and promote a cross border tourism products ready to be marketed at domestic and international market. Main outputs of the project will be three cross border adventure tourism products developed, tested, evaluated by cross-border tourist and nationally and internationally promoted.